Soaric Design Design concept – multiple awards

The design concept used in Soaric has “functionality” as its credo: The treatment unit combines this with the ideas associated with the further development of the Bauhaus epoch into a so-called “second modernity”, where form and functionality intertwine in a way that instils a sense of peace and security into the perception of the observer. This is the ideal that Soaric achieves, creating an atmosphere where patients feel comfortable. At the same time its general appearance and carefully selected materials underline the professionalism of the dentist using it. Only the best-quality materials, with smooth and therefore hygienic surfaces, were used in the crafting of Soaric.

Soaric’s “genetic code” is a combination of modern, timeless design and high-quality materials, ensuring that it will last. Soaric is not a product that will stay “in vogue” for just a short time, instead it is a product of the quality for which Morita is renowned, whose “look” as well as its practical functions will survive the passage of time.


Soaric received multiple awards for this concept.

In 2012 Soaric was awarded with the: iF product design award in gold for the product design, iF communication design award for the design of the interface, iF communication design for the design of the catalogues and the Soaric advertising campaigns.

Soaric received annother another award for its outstanding design in 2012. The jury of the Japan Institute of Design Promotion (JPD) selected Soaric as one out of 100 best designs and awareded the Gold Award. 3.000 projects were handed in.

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